CASE STUDY
SERV VODKA
Welcome to the world of SERV Vodka, where vibrant flavors, colorful bottles, and the infectious spirit of drag culture collide to create an unforgettable experience. In collaboration with Producer Entertainment Group (PEG), SERV Vodka introduces a line of playful and personality-packed vodka flavors, each inspired by renowned drag performers. Dive into a world where creativity knows no bounds, and every sip is a celebration of individuality and inclusivity.
Sip. Slay. SERV.
COMPANY AND PARTNERS:
MISSION STATEMENT
The mission for SERV Vodka is to redefine the vodka experience by infusing it with the exuberance and flair of drag culture. Through colorful bottles, fun flavors, and dynamic partnerships with drag icons, SERV aims to celebrate diversity, creativity, and self-expression. With every bottle, we invite consumers to join us on a journey where authenticity meets innovation, and every toast is a tribute to the vibrant spirit of the LGBTQ+ community.
LOGO
Early in the creation of the logo of SERV Vodka I wanted to epitomize modern elegance and sophistication. With sleek, thin lettering spelling out "SERV," the logo embodies minimalistic design principles, evoking a sense of refinement and contemporary style. It serves as a visual representation of our commitment to quality and distinction, while also reflecting the brand's chic and sophisticated identity.
TYPOGRAPHY
Typography is key to SERV Vodka's visual identity. With Bebas Neue font, the brand embodies modernity and versatility, using clean lines and bold uppercase letters to convey sophistication and confidence across all platforms.
WEBSITE
SOCIAL MEDIA
Step into the vibrant world of SERV Vodka's social media campaign, where every post is a celebration of joy, diversity, and inclusivity. Through a kaleidoscope of colorful imagery and dynamic content, SERV invites followers to join in on embracing the spirit of drag culture and self-expression. From lively gatherings to captivating moments, the social media platforms showcase the essence of SERV Vodka – where fun, flavor, and fabulousness come together in perfect harmony. Join the conversation, raise a glass, and let the good times roll with SERV Vodka.
MARKETING
FEATURED
SERV Vodka has been featured in these publications
