CASE STUDY
DIGITAL DRAG FEST
In the creation of Digital Drag Fest 2020, my role was pivotal in crafting the visual identity that encapsulated the spirit of this groundbreaking digital concert festival. From conceptualizing and designing the logo to developing the branding, graphics, and multimedia elements, I ensured that every aspect resonated with the vibrant energy and dynamic essence of drag culture, while also embracing the digital medium that defined the festival's format.
COMPANY AND PARTNERS:
MISSION STATEMENT
My mission with Digital Drag Fest 2020 was to pioneer a new frontier in drag entertainment by bringing together an extraordinary lineup of drag superstars for an unforgettable digital concert experience. Partnering with Producer Entertainment Group (PEG) and Stageit.com, we aimed to offer fans around the world an intimate yet exhilarating opportunity to engage with their favorite queens directly from the comfort of their homes. Through live performances, interactive elements, and a diverse array of talent, we sought to spread joy, resilience, and solidarity during challenging times.
TYPOGRAPHY
Typography played a crucial role in reinforcing the festival's digital theme. Leveraging the Arcade Classic font, every letter and word pulsated with retro charm, invoking memories of vintage arcade games while infusing the overall design with a distinctly digital sensibility.
BRANDING
The festival's branding was a symphony of colors and imagery, evoking a cosmic yet digital ambiance. Predominantly hues of pinks and purples created a dreamy, otherworldly atmosphere, reminiscent of a cloudy space. Complemented by a striking blue grid motif, the branding seamlessly merged elements of fantasy with the digital realm, inviting audiences to embark on a captivating journey into the world of drag like never before.
INDIVIDUAL ARTIST FLYER EXAMPLES
FEATURED
Digital Drag Fest has been featured in these publications
LOGO
The creation of the festival's logo was a fusion of nostalgia and modernity, reflecting the essence of digital drag. By incorporating old arcade-style lettering, pixelated to evoke a digital aesthetic, the logo served as a visual anchor that immediately captured the festival's innovative spirit and celebratory vibe.
